NUZEST-USA, a rising star in the plant-based sector, has received an award from Optimal Health News for its exceptionally bright prospects for growth in both revenues and market share percentage. With an increasing public awareness of the benefits associated with a plant-based diet, and considering the entrepreneurial and managerial skills of Nuzest’s Founder and Director Trevor Bolland, this company, although privately held at present, is expected to build upon its very substantial success in the near future.
Optimal Health News announced today that it has given its award for Best Entrepreneurial Growth Prospect of 2023 to Nuzest-USA, a fast-growing and innovative provider of plant-based foods. Under the direction of Trevor Bolland, Australia-based Nuzest produces organic, vegan protein powders and snack bars made from pea protein and a few other simple, plant-based, non-GMO ingredients that are free of gluten, soy, and common allergens.
Plant-Based Nutrition: NUZEST-USA, an Optimal Health News Award-Winner, Demonstrates Exceptional Growth Potential in a Competitive Marketplace is an original (OptimalHealthNews) article.
- The global plant-based food market is predicted to expand by 3x between 2023 and 2033, witnessing an increase from $11.3 billion in 2023 to $35.9 billion during the forecast period. Overall, plant-based food sales demand is poised to expand at an exceptional compound annual growth rate (CAGR) of 12.2%.
Rising consumption of dairy and meat substitutes is a key factor driving the global plant-based food market. Similarly, plant-based food demand will rise with mounting interest in animal welfare and the growth of vegan and flexitarian populations. Both of these factors will increase demand for Nuzest products.
- The pea protein market, with a valuation of US$ 1.7 billion in 2022, is anticipated to experience robust growth, reaching US$ 2.9 billion by 2027, marking an outstanding CAGR of 11.9%. This exponential growth can be attributed to increasing demand for plant-based protein sources and the recognition of pea protein as a sustainable and nutritious alternative. This, too, will drive demand for Nuzest’s high-protein items.
- Organic food sales growth now outpaces the rest of the grocery industry. The global organic food market size is expected to reach $497.3 billion by 2030, growing at a remarkable CAGR of 12.06%. Rising knowledge about organic food is projected to accelerate the growth of this market; moreover, growing public concern over the use of hazardous chemicals in agriculture and farming is driving consumers to organic foods. This, too, will increase demand for Nuzest nutritional foods.
From seedling to tub, the chief advantages distinguishing Nuzest from its competitors are its high-quality ingredients, with the cleanest growing and manufacturing methods available to produce a unique, high-quality plant protein. NUZEST is committed to environmental protection as well, weaving together its core values of providing clean plant-based nutrition with environmental stewardship.
It starts with the peas and where they are grown. Clean Lean Protein powders and bars are made from the highest quality European Golden Peas. Peas are classified as a sustainable crop, as they use less land and water than alternatives and add vital nutrients like nitrogen back into the soil.
The growing of the peas is contracted to farmers primarily in Northern France, an area known for its quality soils, clean environment, and sustainable practices. There are strict rules and regulations in place around farming practices in France to minimize the risk of cross-contamination with pollutants and to avoid the use of common herbicides, pesticides, and artificial fertilizers.
The peas are then transported by barge to Belgium further reducing the carbon footprint and environmental impact, where they are processed by a private family business that is renowned for its low carbon footprint and 100% sustainable processing facility.
The isolation process.
Typical pea protein isolation processes involve high temperatures and chemicals that can destroy the nutrient profile of the peas and denature the protein.Nuzest’s processingdoes not use any solvents, chemicals, or high temperatures in its isolation process. The nutrients are extracted from the peas in their state-of-the-art facilities via a gentle water-based extraction process.
This patented extraction process ensures the removal of anti-nutrients like phytic acid, lectins, and trypsin inhibitors, which can reduce the body’s ability to absorb minerals and protein, making the resulting protein highly available and more digestible for the consumer. In addition, the process increases the protein content and availability from the peas in a similar way to processes such as sprouting and fermenting, but more effectively. After the isolation process is complete, the water used is purified and recycled, and all remaining pea material is turned into biofuel and animal feed. What’s left is a high-quality and high-protein powder that smells neutral, mixes well into liquid and is easy to flavor.
Product quality
Clean Lean Protein is renowned for its quality, taste, and smooth texture. The final products are regularly tested for allergens, herbicides, heavy metals, and pesticides. Clean Lean Protein is also free from fillers, gums, preservatives, processing aids, and masking agents that are commonly used in blending protein powders. Clean Lean Protein and Nuzest’s other best sellers consistently outperform in quality and taste comparisons with other plant proteins on the market, and are truly the environmentally friendly choice. Altogether, NUZEST produces plant-based nutritional products that work with nature, not against it.
Leadership and the evolution of Nuzest
NUZEST’s journey as a supplier of plant-based nutritional supplements began in New Zealand in 2012. That’s when the company’s founder, Trever Bolland, found out that his daughter, 22-year-old Monique, had been diagnosed with multiple sclerosis — a debilitating autoimmune condition affecting the brain and nervous system. Not satisfied with the bleak prognosis they were given, they looked to health experts all over the world for advice, finally turning to enhanced nutrition for healing.
Trevor Bolland notes that the story of Nuzest did not begin with a big plan. His intention was to create a daily multi-nutrient that would benefit his daughter Monique. That goal quickly grew into creating truly effective and reliable plant-based nutrition, especially for those who suffer from multiple sclerosis and other autoimmune conditions, such as IBS and fibromyalgia. Trevor says he called upon many contacts he had made since Monique’s diagnosis, including a team of health practitioners and Ph.D. scientists to assist with the product’s formulation.
Soon, Good Green Stuff was launched, a greens powder supplying a potent blend of carefully selected fruits, vegetables, and herbs, with added vitamins, minerals, probiotics, antioxidants, and other essential nutrients delivering a powerful source of plant-based nutrition.
Trevor admits that they had minimal industry experience, but in a true entrepreneurial spirit, launched himself headlong into the business side of plant-based nutrition. He says there was a lot of on-the-job learning. This included what to look for in manufacturing contracts, how to price the items, what margins were needed for the retail market, labeling needs, the regulatory environment, package sourcing, logistics, and much more.
“We started distribution out of a downstairs room in my partner’s home in Auckland,” Trevor says. “From there, we did all the packing, managed deliveries, handled customer service, designed marketing collateral, and wrote all the marketing copy.”
Good Green Stuff – a multi-nutrient greens powder – offering more than a multi-vitamin, and much more than a “greens” powder, this comprehensive formula has been designed to help fill the gaps in our modern diet.
Clean Lean Protein powders followed. “We were lucky that we entered the market with plant-based products when “plant-based” popularity was in its infancy. We entered the market with a high-quality pea protein isolate that tasted good and had immediate success. Because we had something different to offer, we could get traction in most health food stores in the country.”
Marketing
Nuzest began to spread the word about its brand throughbase of devoted consumersthat included public figures who chose to become brand ambassadors.
The next step was to raise the profile of the products and their global business profile. Plant Based News (PBN) created a strategy that began with a long advertorial piece focused on the benefits of pea protein. While building awareness of Nuzest’s plant-based nutrition, users were encouraged to see the brand’s assets across PBN’s channels on multiple touch points to further secure awareness of the brand – through web display banners, podcast adverts, and a striking tag and follow Instagram giveaway.
This created a unique level of trust with an already engaged audience, allowing any future marketing tactics to further influence the customer’s decision-making process. This led to visually placed moving display banners across PBN’s website at the hottest spots, according to a heat map reader, and audio ads at six of PBN’s top engaging podcast episodes.
To let the audience engage directly with the brand, the last activity was to run a giveaway. This allowed PBN to also drive traffic and follow Nuzest’s channel of choice, understanding the current perception of the brand through consumer comments.
Good Green Stuff was re-formulated and rebranded to Good Green Vitality in 2019, improving and updating the formula to what it is today.
In 2021, the company also expanded its portfolio beyond powdered supplements, introducing its new Clean Lean Protein Bars: aligned with the name of the bar and its brand values.
Sixty-seven 67% of consumers now eat on-the-go protein snack bars, and 51% have made a conscious effort to substitute traditional snacks, such as chocolate, for high-protein alternatives.
“There’s always a certain segment of the market who prefers a pick-and-go item for the convenience,” says Trevor. From our company’s perspective, we want to enable people to get their nutrition in the easiest format possible, and this snack bar would allow us to reach a broader audience. It also complements our powder range.” NUZEST also offers innovative nutritional products for children and for digestive support, as well as delicious snack bars.
Nuzest’s distribution has grown exponentially and is now available in over 20 countries. In keeping with the business’s originals goals, a portion of the company’s global sales helps to fund vital MS research
Accolades are rolling in. Recently, the company was designated the top company among its peers for fast-paced growth by News7Health. Retailer News Network has honored Nuzest for offering the Best New Product Opportunity in its class. Trevor Bolland is also a recent recipient of the distinguished Visionary Leadership Award from Emerging Enterprise News.
As for what comes next – Trevor says “Our focus for the foreseeable future is on growing our current markets, extending our product range, and transitioning to fully sustainable packaging by 2025.”
In addition, this week, Nuzest will launch Good Green Vitality (GGV) in the USA. Nuzest’s flagship product, GGV premier greens powder contains plant foods, 75+ vitamins and minerals, probiotics, enzymes, and adaptogens.
Nuzest’s plant-based nutrition products are available through its website and other e-commerce outlets.
Optimal Health News is a continuously-updated collection of curated content and the latest health-related news for the education and benefit of its readers.
Important Note: The information contained in this article (Plant-Based Nutrition: NUZEST-USA, an Optimal Health News Award-Winner, Demonstrates Exceptional Growth Potential in a Competitive Marketplace) is for general informational purposes only, and should not be construed as health or medical advice, nor is it intended to diagnose, prevent, treat, or cure any disease or health condition. Before embarking on any diet, fitness regimen, or program of nutritional supplementation, it is advisable to consult your healthcare professional in order to determine its safety and probable efficacy in terms of your individual state of health.
Regarding Nutritional Supplements Or Other Non-Prescription Health Products: If any nutritional supplements or other non-prescription health products are mentioned in the foregoing article, any claims or statements made about them have not been evaluated by the U.S. Food and Drug Administration, and such nutritional supplements or other health products are not intended to diagnose, treat, cure, or prevent any disease.
