Optimal Health News, a digital publication focusing on matters of health, wellness, and lifestyle improvement, has honored NewsXPartners Corporation for its commitment to highlighting the efforts of outstanding companies devoted to sustainable practices in producing nutritional supplements and functional foods. NewsXPartners Corporation’s clientele includes industry-leading enterprises introducing innovative products that exceed the highest consumer expectations for excellence in wellness and health.
NewsXPartners Corporation (NXP), an international publicity and public relations firm headquartered in New York, has won recognition from Optimal Health News for bringing to light effective sustainability efforts undertaken by entrepreneurial enterprises within the health and wellness sector.
In an increasingly competitive market, these exceptional companies embody the pinnacle of originality, craftsmanship, and scientific expertise, catering to discerning customers seeking brands that are sustainable and environmentally friendly. In featuring green business initiatives, NXP demonstrates its own commitment to environmental stewardship.
“NewsXPartners is allocating an increasing percentage of its general media budget toward articles and public service announcements focused on environmentally sustainable and eco-friendly policies and practices,” says Martin Taub, NXP Associate Publicity Director.
NewsXPartners Corporation Is Recognized by Optimal Health News for Its Continuing Support of Sustainable Practices Within the Nutritional Supplement Industry is an original (OptimalHealthNews) article.
“As global concern about the environment and climate change continues to grow, consumers are increasingly translating such concern into customer choices,” he notes. “Consumers are giving greater preference to supplement brands that source and manufacture sustainably.”
Experts suggest that two-thirds of consumers now harbor three or more climate crisis concerns. Consequently, they turn to brands that uphold sustainable business practices. With consumers becoming increasingly conscious of the environmental impact of their choices, analysts say businesses must proactively adopt sustainable practices and effectively communicate their commitment to sustainability.
NXP’s award-winning writers contribute stories to a diverse array of print and digital media outlets, from prominent magazines such as TIME, SHAPE, WIRED, SELF, MEN’S HEALTH, and MUSCLE & FITNESS, to increasingly popular digital publications with active readerships seeking reliable and informative content on health and wellness.
Founded in 2006 in New York, NXP had its origins as an informal association of independent writers and public relations professionals working together to promote the reputation and branding of selected clients. NewsXPartners Corporation officially incorporated in 2022 and remains privately held by its founding members.
NewsXPartners supports sustainability innovators and their solutions
NXP has represented a range of innovators in sustainability, including:
- A company that produces low-calorie powdered sweeteners as a replacement for cane sugar by upcycling agricultural materials typically discarded, such as stems, stalks, husks, straw, and oat hulls. This approach benefits the environment because sugarcane production often pollutes freshwater ecosystems with silt and fertilizers washed from farms. The sugar-like sweetener produced by this company is already being used to create low-glycemic snacks that are both sweet and healthy.
- A firm that packages its product in bottles made from upcycled plastic. The company sources plastic from regions worldwide that lack recycling infrastructure, collecting plastic waste from the shores of at-risk coastal communities. Each finished bottle prevents the equivalent of two to four plastic water bottles from entering the oceans – an initiative that has prevented the equivalent of 20 million bottles from polluting the oceans.
- A brand and its fishery that maintains an impressive track record of receiving a high rating from the Sustainable Fisheries Partnership for years. The company has pioneered the creation of a patented technology for harvesting krill with minimal bycatch, thereby helping to maintain the local ecosystem. This technology enables nets to stay submerged while retrieving harvested krill, eliminating the need to raise and lower nets.
- A firm that packages its product in shipping boxes sealed with paper tape. Initial orders are sent in glass bottles or paper tubes, while subscription refills are packaged in compostable pouches that are also available for a one-time purchase. These certified materials are suitable for home compost or can be processed at an industrial composting facility, reducing waste by up to 60%.
NewsXPartners Corporation stands at the forefront of promoting sustainability within the nutritional supplement industry. Through its support of pioneering initiatives and environmentally conscious practices, NXP helps shape the wellness landscape and contribute to a more sustainable and resilient future.
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Optimal Health News is a digital publication which focuses on matters of health, wellness, and an improved lifestyle.
Important Note: The information contained in this article is for general informational purposes only, and should not be construed as health or medical advice, nor is it intended to diagnose, prevent, treat, or cure any disease or health condition. Before embarking on any diet, fitness regimen, or program of nutritional supplementation, it is advisable to consult your healthcare professional in order to determine its safety and probable efficacy in terms of your individual state of health.
Regarding Nutritional Supplements Or Other Non-Prescription Health Products: If any nutritional supplements or other non-prescription health products are mentioned in the foregoing article, any claims or statements made about them have not been evaluated by the U.S. Food and Drug Administration, and such nutritional supplements or other health products are not intended to diagnose, treat, cure, or prevent any disease.
